Privacy Policy
PRIVACY POLICY
Last updated: August, 2026
Whitfield Toronto (“Whitfield Toronto”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect when you visit or use our website, place an order, contact us, subscribe to our marketing communications, or otherwise interact with Whitfield Toronto. It also explains how we use, protect, store, and disclose your information and the rights you may have regarding your personal information.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION ABOUT THE RESPONSIBLE PARTY
The organization responsible for the collection and processing of personal information through this website is:
Whitfield Toronto
Email: info@whitfieldtoronto.com
For questions about this Privacy Policy, your personal information, or your privacy rights, you can contact us at the email address above.
We process personal information in accordance with applicable privacy laws, including applicable Canadian privacy legislation and, where applicable, the General Data Protection Regulation (“GDPR”).
We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on you.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with our website, we may collect different types of personal information, including:
Your first and last name
Billing and shipping address
Email address
Telephone number, where provided
Order and purchase information
Payment and transaction information
Customer service communications
Information you provide when creating an account
Product reviews and other content you submit
Newsletter and marketing preferences
Information about how you interact with our website
IP address and certain technical information
Browser type and device information
Website usage information collected through cookies and similar technologies
We only collect personal information that is reasonably necessary for the purposes described in this Privacy Policy.
3. INFORMATION COLLECTED WHEN YOU VISIT OUR WEBSITE
When you visit our website without creating an account or making a purchase, your browser may automatically send certain technical information to our servers.
This information may include:
The pages you visit
Date and time of access
Referring website or source
Browser type and version
Operating system
Device information
IP address
Amount of data transferred
Other technical information necessary to operate and secure the website
This information may be processed to ensure the security, stability, and functionality of our website, to detect technical problems, and to prevent fraudulent or unlawful activity.
Where applicable, processing is based on our legitimate interests in operating and securing our website.
Server logs may be retained for a reasonable period and may be reviewed where there are indications of misuse, security incidents, fraud, or unlawful activity.
4. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies to provide functionality, remember preferences, understand website usage, and, where permitted, support marketing and advertising.
Cookies are small text files stored on your device.
4.1 Strictly Necessary Cookies
Some cookies are necessary for the website to function properly. They may be used for purposes such as:
Maintaining your shopping cart
Processing purchases
Keeping you signed in
Remembering essential preferences
Preventing fraud
Maintaining website security
Enabling basic website functionality
These cookies cannot always be disabled because the website may not function correctly without them.
4.2 Analytics Cookies
Where enabled, analytics technologies may help us understand how visitors use our website, including which pages are visited and how users navigate through the website.
Analytics cookies are used to improve the website, understand customer behaviour, and measure the effectiveness of our online presence.
Where required by applicable law, we will request your consent before placing non-essential analytics cookies.
4.3 Advertising and Marketing Cookies
Where enabled and where permitted by applicable law, we may use advertising and marketing technologies to help us:
Show relevant advertisements
Measure advertising performance
Understand how visitors interact with advertisements
Create audiences for advertising purposes
Remarket products or services to visitors who have previously interacted with our website
These technologies may be provided by third-party advertising platforms.
Where consent is legally required, these technologies will only be activated after you provide the appropriate consent.
4.4 Managing Cookies
When you first visit our website, you may be presented with a cookie consent banner allowing you to accept or reject non-essential cookies.
You can also manage cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of our website.
5. CONTACTING US
When you contact Whitfield Toronto by email, contact form, or another communication method, we may collect the personal information you provide.
This may include your:
Name
Email address
Telephone number
Order number
Message or inquiry
Any other information you voluntarily provide
We use this information to:
Respond to your questions
Provide customer support
Resolve complaints
Help with orders or returns
Communicate with you about your request
Maintain appropriate records of customer communications
Depending on the circumstances, processing may be necessary to perform a contract, comply with a legal obligation, or pursue our legitimate interests in providing customer service.
We retain customer service communications only for as long as reasonably necessary for the relevant purpose and any applicable legal or record-keeping requirements.
6. CUSTOMER ACCOUNTS
If you create a customer account, we collect and process the information necessary to create and maintain your account.
This may include:
Name
Email address
Password or authentication information
Shipping and billing information
Order history
Account preferences
We use this information to provide account functionality, process orders, maintain your order history, and provide customer service.
You may request deletion of your customer account by contacting us at:
info@whitfieldtoronto.com
Please note that certain information may need to be retained where required by law or where we have a legitimate reason to retain it, such as for accounting, tax, fraud prevention, or legal purposes.
7. ORDER AND CONTRACT PROCESSING
When you place an order with Whitfield Toronto, we collect and process the personal information necessary to fulfill your purchase.
This may include:
Name
Billing address
Shipping address
Email address
Telephone number
Order details
Payment information
Delivery information
We use this information to:
Process and confirm your order
Process payments
Prepare and ship your order
Provide delivery updates
Handle returns and exchanges
Provide customer support
Prevent fraud
Meet legal and accounting obligations
Where necessary, we may share relevant information with service providers involved in fulfilling your order, such as payment processors, shipping companies, fulfillment providers, technology providers, and customer service providers.
We only provide such parties with information reasonably necessary for the relevant service.
8. PAYMENT PROCESSING
Payments made through our website may be processed by third-party payment providers.
Depending on the payment methods available at checkout, your payment information may be transmitted directly to the relevant payment provider.
We do not generally store complete credit or debit card numbers on our own systems.
Payment providers may independently process your information according to their own privacy policies and terms.
The information shared may include:
Name
Billing information
Payment information
Transaction amount
Transaction identifier
Information necessary to detect and prevent fraudulent transactions
Payment processing is carried out for the purpose of completing your purchase and, where applicable, preventing fraud and complying with legal obligations.
9. SHIPPING AND DELIVERY
To deliver your order, we may share necessary information with shipping and delivery providers.
This may include:
Your name
Shipping address
Email address
Telephone number, where necessary
Order or tracking information
This information is used solely as reasonably necessary to fulfill and deliver your order, provide tracking information, and handle delivery-related issues.
10. EMAIL MARKETING
10.1 Newsletter Subscription
If you subscribe to the Whitfield Toronto newsletter, we may use your email address to send you information about:
New collections
Product launches
Promotions
Sales
Special offers
Brand updates
Other marketing communications
Where required by applicable law, we will only send marketing communications after receiving your consent.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at:
info@whitfieldtoronto.com
After unsubscribing, we will stop sending you marketing emails, except where we are permitted or required to communicate with you for non-marketing purposes.
10.2 Marketing to Existing Customers
Where permitted by applicable law, we may send existing customers information about products or services similar to those they have previously purchased.
You can object to receiving marketing communications at any time by using the unsubscribe link in the relevant email or contacting us directly.
11. CUSTOMER REVIEWS
If you voluntarily submit a product review or other feedback, we may publish that content on our website or use it in our marketing materials.
Depending on the review system used, your first name, initials, location, or other information you choose to provide may appear alongside your review.
Please do not include sensitive or unnecessary personal information in a review.
If you would like a review removed or changed, you may contact us at:
info@whitfieldtoronto.com
12. REVIEW REMINDERS
Where applicable, we may use your email address to send you a reminder asking you to review a product or your shopping experience.
These reminders may be sent after an order has been delivered.
Where consent is required under applicable law, we will only send such communications after receiving the necessary consent.
You may withdraw your consent or object to future review reminders by contacting us at:
info@whitfieldtoronto.com
13. SOCIAL MEDIA
Whitfield Toronto may maintain profiles or links to third-party social media platforms.
If you interact with us through social media, the relevant social media provider may collect and process information about your interaction according to its own privacy policy.
Clicking a social media link or button may cause your browser to communicate directly with the relevant third-party platform.
We encourage you to review the privacy policies of any social media platforms you use.
14. ONLINE ADVERTISING AND REMARKETING
Where applicable, Whitfield Toronto may use third-party advertising services to promote our products online.
These services may use cookies, pixels, tags, or similar technologies to measure advertising performance and, where permitted, show advertisements to people who have previously visited our website or interacted with our products.
Depending on the service used, information may include:
Pages visited
Products viewed
Purchases
Browser or device information
IP address
Advertising identifiers
Interactions with advertisements
Where required by applicable law, we will obtain your consent before activating non-essential advertising technologies.
You may also be able to control certain advertising preferences through your browser, device, or the relevant advertising platform.
15. WEBSITE ANALYTICS
Where applicable, we may use third-party analytics services to understand how visitors use our website.
Analytics may provide us with information such as:
Number of visitors
Pages viewed
Traffic sources
Device and browser information
General geographic information
Website interactions
Conversion information
We use this information to improve our website, products, customer experience, and marketing activities.
Where required by law, analytics technologies will only be activated after you provide the necessary consent.
16. SHARING YOUR PERSONAL INFORMATION
We do not sell your personal information.
We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services.
These parties may include:
Payment processors
Shipping and fulfillment providers
Website and hosting providers
E-commerce technology providers
Email and marketing providers
Analytics providers
Advertising providers
Customer service providers
Fraud prevention and security providers
Professional advisors
Government authorities where required by law
Third-party service providers may only receive information reasonably necessary to provide their services to us.
We may also disclose information where required by law, court order, legal process, or to protect our rights, property, customers, or the security of our website.
17. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process personal information outside Canada, including in countries such as the United States.
Where personal information is transferred to another country, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement agencies, or regulatory authorities in accordance with applicable law.
We take reasonable steps to ensure that personal information is handled securely and in accordance with applicable privacy requirements.
Where the GDPR applies, we will use appropriate safeguards for transfers of personal data outside the European Economic Area where required.
18. DATA SECURITY
We take reasonable technical, administrative, and organizational measures to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss, or destruction.
These measures may include:
Secure website connections
Access controls
Password protection
Restricted employee access
Secure payment processing
Monitoring for suspicious activity
Appropriate third-party security measures
However, no method of transmission over the Internet or electronic storage is completely secure.
While we take reasonable precautions to protect your information, we cannot guarantee absolute security.
19. DATA RETENTION
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, resolve disputes, maintain business records, prevent fraud, comply with legal obligations, or otherwise fulfill legitimate business purposes.
The exact retention period depends on the type of information and the reason it was collected.
When personal information is no longer reasonably required, we will delete it, anonymize it, or securely dispose of it, subject to applicable legal requirements.
20. YOUR PRIVACY RIGHTS
Depending on where you live and which privacy laws apply, you may have rights regarding your personal information.
These may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain types of processing
Withdraw consent where processing is based on consent
Request a copy of your personal information
Request data portability where applicable
Opt out of direct marketing
Make a complaint about our handling of your personal information
If the GDPR applies to you, you may also have the rights provided under the GDPR, including rights of access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.
To exercise any applicable privacy right, please contact:
info@whitfieldtoronto.com
We may need to verify your identity before fulfilling certain requests in order to protect your personal information.
21. RIGHT TO OBJECT TO DIRECT MARKETING
You may object to the processing of your personal information for direct marketing purposes at any time.
If you no longer wish to receive marketing emails, you can unsubscribe using the link included in our emails or contact us at:
info@whitfieldtoronto.com
We will process your request as required by applicable law.
22. WITHDRAWING CONSENT
Where we process your personal information based on your consent, you may withdraw that consent at any time, subject to legal or contractual restrictions.
Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.
To withdraw consent, contact:
info@whitfieldtoronto.com
Please note that certain information may continue to be processed where another lawful basis applies or where we are legally required to retain it.
23. CHILDREN'S PRIVACY
Our website is intended for adults and is not directed specifically toward children.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal information, please contact us at:
info@whitfieldtoronto.com
and we will take appropriate steps to address the situation.
24. NO AUTOMATED DECISION-MAKING
We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on individuals.
Where automated tools are used for purposes such as fraud prevention, analytics, personalization, or advertising, they are not intended to make decisions that produce legal or similarly significant effects on you.
25. PRIVACY COMPLAINTS
If you have a concern about how Whitfield Toronto handles your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the issue.
You can contact us at:
info@whitfieldtoronto.com
If your concern cannot be resolved, you may have the right to contact the applicable privacy regulator.
For matters falling under Canada's federal private-sector privacy framework, individuals may contact the Office of the Privacy Commissioner of Canada.
If you are located in the European Union or European Economic Area and the GDPR applies to the processing of your personal data, you may also have the right to lodge a complaint with your local data protection authority.
26. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, services, or applicable legal requirements.
When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.
27. CONTACT US
If you have questions about this Privacy Policy, want to exercise a privacy right, or have a concern about how your personal information is handled, please contact us:
Whitfield Toronto
Email: info@whitfieldtoronto.com
We are committed to handling your personal information responsibly and transparently.